Farmers Market Plaza
Background
There are many farmers' markets in the USA, particularly in California, each with its own loyal customer base. The main challenge was to create a simple, intuitive, yet flexible solution that serves as a digital bridge between farmers and their customers – many of whom are not digital natives.
Logo design
The challenge was to strike a balance between a heartwarming, classic rural vibe and the need for a responsive, recognizable design across all screen sizes.
A fresh shade of green was used as an accent color throughout the app, maintaining visual consistency and reinforcing the brand's identity.
Farmers’ Market Search
The search is designed to offer users a quick and seamless experience by suggesting popular tags for instant results.
For those who want more refined search results, a dedicated full-screen filter allows filtering by rating and distance.
Farmers’ market details
The second view mode for market search is the card view, where market cards are sorted based on the user's current location.
The "About Market" view is designed to provide as much relevant information as possible, ensuring users can quickly find key details.
My Store
The design of the owner's store focused on simplicity while being rich in functionality, including a sales stats dashboard for easy performance tracking.
Add Product
We decided to include this wizard in the mobile version because most of our sellers work outdoors and need a flexible, seamless experience.
To keep it simple, the most essential inputs are placed within the first steps of the wizard, ensuring a smooth and efficient setup process.
This product is still on development stage.
My role:
UX Design
UI Design
Creative Direction